PackagingThe most interesting design of ever
More frequently all the Brands are interesting in the packaging. In the 2014 the Packaging was the design of the year. It is one of the biggest trend of the moment and it is a very important factor in search in the minor and major international trademarks (think also of the luxury packaging).The reason of this is because, it is the first impression that we have about the product and based of this we make our choices. “Should I buy it or should I not?” If the design is funny, smart and well done the answer will be “Yes!”
We have to understand immediately What is the product and How we can use it. Like in a Painting, our brain unscramble the information and this processing is influenced by the simplicity principle. The big rule of the visual perception is that, we look and immediately we organize all in a logic and comprehensible system, a global whole. The perception is proceeding according to the the laws of Gestalt theories, whose are: proximity, similarity,closure,symmetry,common fate, continuity, prägnanz and past experience. All of this components create a great idea of design. 
The goal of the packaging-design is to create a container that will be simple, communicative, efficient and cool. The designers have to realize something that is desirable, endearing and immediate. The design defines the character and the visibility of the object.
Packaging reflects the Brand, and in the same time it reflects the people, the people that imagine the product and the people that buy it.
And you? Which type of packaging are you?
Saveria Squarzoni
Culaccino 
